Where the welcome is warm.. 
Where we wish the welcome be warm whether it is our staff or a customer..In terms of staff we aim to be a great place to work in terms of welcome, warmth, kindness and support. For our customers, we wish to be a destination they like to bring their friends over to... rather than just a store to shop in..

Where each plate is art.. 
Where we celebrate attention to detail in terms of making everything look good..whether it is the shape of a ladoo, the "roundness" of a thattai, the packing box, the labels, the way we send items to other stores, how we present our live food in the store...it all matters and reflects care. Also we never wanted to apologize for a food saying it is healthy and so it looks a bit sorry! Attention to aesthetics in itself will make this a more appealing choice to anyone , not necessarily a health nut!

 
Where the spirit is green... 
Where we are as green as possible operationally - we use probiotic cleaners rather than chemicals to clean the floor, natural materials to clean vessels, We try to use unbleached cardboard, unbleached paper packing wherever possible, we maximise the use of old furniture in the office and store, give our leftover vegetables to cows.. and of course we go organic...